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Strategy and Must-Wins

Valmet's strategy is to develope and supply competitive technology and services for the pulp, paper and energy industries. We are committed to moving our customers’ performance forward. Our vision is to become the global champion in serving our customers, and our mission is to
convert renewable resources into sustainable results.


Must-Wins and strategic goals

Valmet implements its strategy with four Must-Wins, which are the following:

Customer excellence

Valmet has strong, capable, and committed teams close to customers. We serve our customers with our full offering and differentiate by combining process technology, automation and services.

Leader in technology and innovation

Valmet provides leading technology and competitive products and services that improve resource efficiency and reduce our customers' operating and investment costs. We innovate and develop solutions that create new customer revenues, and we promote renewable materials and Industrial Internet offering.

Excellence in processes

Valmet operates with efficient and harmonized processes with continuously increased cost competitiveness. In process technology business we increase our flexibility to respond to cyclical demand. Quality, health and safety are constantly improved.

Winning team

Valmet has engaged, performance-driven teams living Valmet’s shared values. Competences are globally balanced and close to customers.


Valmet defines Must-Win implementation objectives for each year. For more information on our progress in strategy implementation, please see Annual Review 2017.

Valmet Must-Wins


Strategy guides Valmet’s way towards the vision to become the global champion in serving our customers.

Financial targets

Valmet's financial targets are related to net sales growth, profitability, return on capital employed and dividend.

Profitability improvement

More information how Valmet aims to improve its profitability by implementing key Must-Win objectives.