Service Insights podcasts

How digitalization opportunities, lifecycle collaboration and committed people help you navigate in a competitive environment – Valmet’s podcast series discusses industry megatrends, phenomena and everyday stories to bring customers a first-class service experience.


Podcast host: Petri Lakka

Vice President, Services Development, Valmet

Petri works as Vice President, Services Development, and has a decades-long experience in developing services.


Podcast episode #4  How to maximize value of agreements for all parties?

Well prepared agreements create the basis and trust for good cooperation between the parties. Contract design and data management are an essential part of a good agreement process. It is also good to understand the key friction points when planning agreements. We also see that contract management is becoming a more and more essential competency in companies. These issues will be discussed in this episode together with Tim Cummins, President, and Sally Guyer, Global CEO, both from World Commerce and Contracting Association, and Eero Halmari, Concept Development Manager from Valmet. Can agreements create value and deliver success?

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Episode #4 guests




Sally Guyer, Global CEO, World Commerce and Contracting

Sally supports the World Commerce and Contracting global team in the pursuit of both the recognition of and excellence in Commercial and Contract Management. She is an experienced and accomplished commercial and contracts management professional, holding senior commercial positions at a range of corporate and multi-national organizations.

After gaining an Honors degree in Law, Sally spent her time in the house in the corporate sector, where she worked globally in the Telecomms and IT industries, before establishing her own legal and commercial consultancy in 2007. Read more »





Tim Cummins, President, World Commerce and Contracting, Professor, Leeds University

An international, cross-industry career that has moved from corporate management to extensive research, advisory and capability development services to public, private and third sector organisations. Tim has lived and worked in the UK, France (3 years) and United States (20 years), building an impressive research and entrepreneurial record, with demonstrated commitment to delivering social benefit.

As Founder and President, World Commerce & Contracting (formerly International Association for Contract & Commercial Management), Tim has built a 72,000 member worldwide non-profit association which increasingly influences commercial policies and contracting practices in major corporations and governments. In September 2019, he was presented with the Financial Times ‘Market Shaper of the Year’ Award. Read more »



Podcast episode #3 Good customer experience at the heart of lifecycle services

Great customer experience is definitely a differentiating factor when customers select their partners. In this podcast we hear what good customer experience means to Juan Constabel, Operations Manager for CMPC Biopackaging-Boxboard, Maule and Valdivia Mills in Chile interviewed by Peter Hernandez, Mill Sales Manager at Valmet. With our guests Eero Halmari, Concept Development Manager and Ilkka Kytöjoki, Agreements Manager, both from Valmet, we analyze CMPC’s comments and discuss on a general level how different megatrends impact agreements.

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Episode #3 guests




Juan Constabel, CMPC Boxboard

Juan is Operations Manager for CMPC Biopackaging-Boxboard, Maule and Valdivia Mills in Chile. He has 30 years’ experience in pulp, cardboard and paper business under CMPC subsidiaries.





Peter Hernandez, Mill Sales Manager, Valmet

Peter is responsible for Valmet’s Paper & Tissue Sales in the Andes Region in South America. He has a Chemical Engineering degree and over 10 years of sales experience in Valmet.





Ilkka Kytöjoki, Manager, Service Agreements, Valmet

Ilkka is in charge of Performance Agreements, as a main contact between Valmet and customers. Ilkka has been working in Valmet over 15 years in many different position, mostly close to customers sites globally.




Eero Halmari, Concept Development Manager, Valmet

Eero is responsible for agreement business development in the area of services. He has worked for almost 20 years in different positions at Valmet, including sales, marketing, account management and project management.




Podcast episode #2 Market outlook in pulp and paper industry

Markets have been going through a lot of changes such as the effects of the Covid pandemic on paper production. In this first episode of 2021, we will talk about the new megatrends and analyze what we can expect from different paper grades in 2021.  Our guests Alejandro Mata, Director of Europe Packaging & Graphic Paper from Fastmarkets RISI and Juho Pyrrö, Senior Manager, Strategy & Business Intelligence at Valmet open up their views on this topic.

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Episode #2 guests




Alejandro Mata

Director of Europe Packaging & Graphic Paper, Fastmarkets RISI

Alejandro is responsible for client support and analytics for Fastmarkets RISI's European Forest Products team. Previously, Alejandro was a business analyst for a European fine paper producer. He has a bachelor's degree in Mechanical Engineering and an MBA from the Solvay Business School of Economics and Management in Brussels.




Juho Pyrrö

Senior Manager, Strategy & Business Intelligence, Valmet

Juho is working in Valmet’s corporate strategy team. Juho has over 15 years of experience in pulp and paper industry. Before joining Valmet in 2019 he was working as a management consultant in AFRY.



Podcast episode #1 Wood-based fiber - new opportunities 

The growing demand for sustainable materials in packaging as well as in textile materials calls for new innovations in wood-based fiber products.  In this podcast Jarkko Tuominen from Metsä Spring together with Petri Rasinmäki from Valmet - will tell us what is 3D fiber and the new innovations surrounding that. Emmi Berlin from Spinnova opens up their efforts regarding the usage of wood-based fibers in textiles. Listen in and be updated on wood-based fiber product innovations and achieving sustainability targets.

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Podcast guests




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Emmi Berlin

Head of Communications, Spinnova

Emmi is in charge of Spinnova’s internal and external communications as well as public and media relations. She has over 15 years of experience in corporate communications, investor relations and marketing.




Jarkko Tuominen

VP Projects, Metsä Spring

Jarkko is responsible for the project focused on developing new 3D fibre products. He has worked for over 20 years in different management positions at Metsä Board, in other companies within the same field and in management consulting.



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Petri Rasinmäki

Director, Board & Paper Machines Technology, Valmet

Petri is heading the board and paper machines technology unit at Valmet. He has been with Valmet for 16 years and before that worked in paper industry both in Finland and abroad.





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