Co-creating customer value and innovation with design thinking
Episode #10
Forward Talks podcast
13.12.2022
27:34
Design thinking is gradually being connected with co-creating customer value, generating innovation and forecasting the business environment. How can design thinking be used and measured more strategically, and how do we implement it? What can we achieve when the customer is an integral part of the innovation process? Listen to some fascinating case examples from our guest speaker Timo Tiainen, representing Kone Corporation, and Valmet’s own design expert Mari Airio, and find out why design thinking matters, regardless of the business context.
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