Metso to supply tissue line to Jeesr Industries in Morocco

Published Mar 7, 2011 10.00.00 +2 GMT

Metso will supply a complete tissue production line to the Moroccan Jeesr Industries for their mill in Berrechid, close to Casablanca. The line is scheduled to start up in the fourth quarter of 2012. The value of the order will not be disclosed. The market value of a tissue production line of this type is in the range of EUR 15–20 million depending on the scope of the delivery and the production output.

Metso’s delivery will include a complete production line with stock preparation equipment, an Advantage DCT 100+ tissue machine, a rewinder and wrapping equipment. The production line will be optimized to produce top-quality tissue paper at low energy and water consumption levels. The delivery will also comprise an extensive Metso automation package including metsoDNA machine, process and integrated drive controls, as well as a PaperIQ Select quality control system with an IQScanner-i scanner and an IQFiber sensor.

With a width of 2.85 m and an operating speed of 1,800 m/min, the new production line will produce around 30,000 tonnes a year of high-quality facial, toilet and towel grades. The raw material for the new line will be virgin pulp.

Jeesr Industries is a privately owned company, which is part of the Novatis Group, a producer and supplier of various consumer goods, among others baby diapers, for the Moroccon market.

Metso is a global supplier of sustainable technology and services for mining, construction, power generation, automation, recycling and the pulp and paper industries. We have about 28,500 employees in more than 50 countries.

For more information, please contact: Anders Björn, President, Metso Paper Karlstad AB, Tissue business line, Metso Tel. +46 705 17 13 38, anders.bjorn(at)

Bernhard Glifberg, Corporate Account Manager, Tissue business line, Metso Tel. +46 705 17 14 27, bernhard.glifberg(at)