Introducing Valmet’s new strategy: ‘Lead the Way’

“Valmet’s new strategy, ‘Lead the Way,’ is more focused, bolder and more executable than before. And it’s supported by a new operating model that we’re already implementing.”

“Valmet has an amazing 225-year legacy of innovation, with strong customer relationships and highly committed people, which forms a powerful foundation for the company’s next chapter. At the same time, realizing our full potential requires a shift in mindset and culture – one that elevates performance, sharpens accountability, and unlocks new levels of value creation,” Hinnerskov says.

Transforming industries towards a regenerative tomorrow

“So, what is our new strategy, ‘Lead the way,’ all about? Our purpose is to transform industries towards a regenerative tomorrow. That’s why we exist as a company. That’s why we are excited and engaged. This is why we are here.”

“And what do we really mean with regenerative? For us, it means reusing raw material and using less raw material. We live in a world where raw materials are scarce, so we really need to reuse them. We really need to use less of them.”

We are going to transform industries towards a more regenerative tomorrow. That’s our purpose.

“We have two focused segments and we’re going to deliver that purpose with two missions. The first is Biomaterial Solutions and Services, which has the strategic mission to advance circularity. So, reuse. The second is Process Performance Solutions, which has the strategic mission to unlock resource efficiency. So, using less.”

Strategy fundamentals

“The new strategy brings some big changes to the company, which are designed to create an accountable high-performance culture and accelerate the growth trajectory towards bolder targets with increased cost competitiveness.”

The four fundamentals of Valmet’s new strategy are:

• Customer success
• Lifecycle commitment
• Global competitiveness
• Accountability

“Our new operating model will reinforce these fundamentals, uniting our services, geographical areas, and capital equipment businesses into dynamic Business Areas. This integration will enable us to work even closer with our customers, delivering seamless expertise across their value chain and the entire lifecycle.”

We will use technology leadership and innovation to create new profitable growth

A new level of performance

“We will take Valmet to a new level of performance and we’re going to evolve our culture to be bolder and faster in the execution. We do have a good starting point. Valmet has great people with a lot of capabilities, we have world-leading technology, we have a big installed base and we have good customers. We need to help our customers, and we have an opportunity to help them be more successful in their markets.”

“Using technology to solve their problems is really important. If we can help them solve their problems in a better, more effective way than anyone else, then we have an advantage. That’s why we want to do more together with them, partnering with them, and figuring out what really adds the most value so they can be more successful in their markets.”

“When we talk about the lifecycle, we need to take good care of our customers all the way through. If we can help them be more effective, they can have a better business. Customers don’t only buy equipment or technology; they are buying reliability for their own processes and needs. We help them meet those needs over the long-term, and total cost of ownership is a key component. That’s why the lifecycle view is so important. We want our customers to think of us as a key partner, no matter where they are in the lifecycle.”

Ambitious financial targets for 2030

“With our strategic renewal now complete, we are bringing sharper focus and higher ambition to everything we do. For our people, this new strategy is our route to more integrated customer service, higher performance and increased shareholder returns. It means improved role clarity, full empowerment, and accountability. For our stakeholders, it translates to greater customer value, improved financial performance, and stronger shareholder returns. Valmet will use technology leadership and innovation to create new profitable growth. We’re going to lead the way and really take charge of our own destiny.”