Introducing the speakers
Luigi Lazzareschi
CEO at Sofidel Group
Chairman and Keynote speaker
Luigi Lazzareschi is the Chief Executive Officer of the Sofidel Group, one of the world’s leading manufacturers of tissue paper and a major global private‑label player. He has led Sofidel for many years, driving its international expansion, strong presence in Europe and North America, and a clear focus on sustainability, innovation, and operational excellence. Under his leadership, Sofidel has made significant investments in advanced tissue technologies,
Lazzareschi is a well‑known and respected voice within the global tissue industry and has been recognized for his long-standing contribution to the sector, including his induction into the Paper International Hall of Fame.
Jonas Hammarberg
Digital expert
Keynote speaker
Jonas Hammarberg is a digital entrepreneur, advisor, and author of the books Get Digital or Die Trying and Planet of the Apps - The Role of Humans in a Digital World.
Jonas has a unique ability to connect organization, culture, and leadership in a digital context, and has worked with more than 120 companies and organizations on digital transformation, culture, and leadership.
Jonas is the founder and CEO of SP CE Technologies.
Esa Paavolainen
Luís Bueno
Consumer Goods Executive Vice President
Luís Bueno is Suzano’s Consumer Goods Executive Vice President. He is responsible for the development of the Consumer Goods division since its startup and has led the business into the Brazilian market leadership, including organic and inorganic initiatives.
He built his career in Strategy Consulting (Bain & Company), providing consulting services to clients in the Financial Services and Consumer Goods sectors in a number of countries in the Americas, and then as Business Directors in Consumer Goods and Retail companies in Brazil (Natura, Hering and Vigor).
Luís holds a B.Sc. in Mechanical Engineering from the Federal University of Minas Gerais (UFMG) and an MBA from Harvard Business School (USA) and completed executive education programs in Leadership and General Management from Insead (France) and London Business School (UK).
Valmet presenters
Giovacchino Giurlani
Director, Tissue Segment Technology, TS Machines and Converting Lines
Giovacchino has an in‑depth knowledge of the tissue market and its technologies. He leads the development of integrated end-to-end solutions for the tissue industry, with a strong focus on digital innovation and advanced technologies that enable full process control.
From 2021 to 2024, he served as Managing Director of the Fold Division, guiding global folded product development and supporting the transition to the new Valmet structure. He began his career at Fabio Perini S.p.A., progressing through commercial and technical roles that built the foundation of his expertise.
Johanna Pihl
Project manager at Tissue machinery R&D
Johanna holds a Master degree in Material Science and Engineering from KTH Royal Institute of Technology in Stockholm.
She has been at Valmet for six years and mainly leading development projects besides being assisting project manager at the pilot machine. Johanna manages cross functional projects from wet to dry end, but her area of expertise is winding technology.
Prior to Valmet Johanna has worked five years in the defense industry.
Novella Buonaccorsi
Head of Digital
Novella has extensive expertise at the intersection of digitalization, advanced automation, and industrial processes, with a particular emphasis on data-driven decision making and AI-enabled solutions.
She has developed a strong strategic mindset and the ability to lead outcome-driven teams, combining innovation with a pragmatic, execution-oriented approach.
In July 2025, she assumed full responsibility for driving digital initiatives across the entire Valmet Tissue Business Area, expanding her scope beyond tissue converting to cover end-to-end digital solutions for the full tissue production chain.
In her role, she defines and executes the digital strategy in alignment with Valmet’s overall business objectives, supporting customers in improving performance, efficiency, and operational autonomy.
Jenny Lahti Samuelsson
Vice President Tissue Mills Sales
Jenny holds a University MSc degree in engineering from Royal Institute of technology and has held several different roles in Valmet since starting in 1995 as R&D Engineer.
Jenny took over the responsibility for Valmet’s tissue making technology including tissue machine concepts, mill technology and process automation in 2018. The main task is to lead and coordinate the strategic work for technology development within the global organization to secure Valmet Best Available Technology. Since 2023, Jenny is the Vice President Tissue Mills Sales leading the global sales department.
Danilo Marcos
Concept Manager Structured Tissue
Danilo Marcos started his career at Valmet tissue business in 2007 as project and product development engineer. Since 2016 he is located in Sweden, first as senior process engineer and from 2018 he joined R&D and the global Tissue Technology team as concept manager for structured tissue and Valmet Hybrid technologies. Danilo has a degree in mechanical engineering with a specialization in paper and celluloses technology.
Arvid Johansson
Senior Manager Tissue Mills Technology
Arvid Johansson started his career in Valmet 2018 and has held several different technical roles in Valmet. In 2010 he moved to China to work with Tissue engineering in Valmet´s Xián office. In 2012 Arvid joined the R&D department at Valmet and has been deeply involved in the development of the Advantage™ NTT® concept. In 2015 Arvid took on the role as Concept Manager for Dry Crepe Tissue technology. He is currently Senior Manager Tissue Mills Technology at Valmet.
Alessandro Borelli
Director, Global Service for Tissue Converting
Alessandro brings more than 27 years of experience in the tissue converting industry. He has developed strong expertise in global service and lifecycle management, installed base value creation, and customer‑centric service models, with a particular focus on technology‑enabled solutions and data‑driven decision making.
Alessandro has built a solid strategic mindset and a leadership approach centered on people's development, combining operational pragmatism with long‑term business vision.
In his role, he defines and executes the service strategy in alignment with Valmet’s business objectives, supporting customers in improving performance, reliability, and operational efficiency across the installed base.
Arnold Präsent
Global Business Development Data Management & Analytics manager, Automation
Arnold began his career in automation within the process industry, gaining hands-on experience in instrumentation, control systems, modeling, and advanced process control. During this time, he completed Master’s degrees in Automation Engineering and Industrial Management, combining strong technical expertise with a solid business perspective from an early stage.
After more than a decade working in operations and engineering roles across different industries, he transitioned into the IT sector, where he led a Data, AI, and Analytics department for serveral years. His focus was on turning data into strategic value and scaling digital capabilities across organizations.
Four years ago, he returned to automation in the pulp, paper, and tissue industry. Today, he brings together expertise from automation, IT, and production environments, combined with broad experience in digitalization and data-driven transformation.