Introducing the speakers

Luigi Lazzareschi
CEO at Sofidel Group

Chairman and Keynote speaker 

Jonas Hammarberg
Digital expert

Keynote speaker

Giovacchino Giurlani 
Director, Tissue Segment Technology, TS Machines and Converting Lines

Giovacchino has an in‑depth knowledge of the tissue market and its technologies. He leads the development of integrated end-to-end solutions for the tissue industry, with a strong focus on digital innovation and advanced technologies that enable full process control.

From 2021 to 2024, he served as Managing Director of the Fold Division, guiding global folded product development and supporting the transition to the new Valmet structure. He began his career at Fabio Perini S.p.A., progressing through commercial and technical roles that built the foundation of his expertise. 

Johanna Pihl
Project manager at Tissue machinery R&D

Johanna holds a Master degree in Material Science and Engineering from KTH Royal Institute of Technology in Stockholm. 

She has been at Valmet for six years and mainly leading development projects besides being assisting project manager at the pilot machine. Johanna manages cross functional projects from wet to dry end, but her area of expertise is winding technology. 

Prior to Valmet Johanna has worked five years in the defense industry. 

Novella Buonaccorsi
Manager for Global Digital, Tissue Converting

Novella holds a Master of Science degree in Engineering, Telecommunication from University of Pisa and she joined the Business Unit in September 2019 as Digital Value Creation Lead. She has a strong management and strategic delivery skills, leading an outcome focused team and approach that is underpinned by advanced AI and data driven methodologies. 

Novella took over the responsibility of developing business for Valmet's Tissue Converting in September 2023. Her primary responsibility is formulating and implementing a comprehensive digital strategy aligned with the overall business objectives. 

Jenny Lahti Samuelsson
Vice President Tissue Mills Sales

Jenny holds a University MSc degree in engineering from Royal Institute of technology  and has held several different roles in Valmet since starting in 1995 as R&D Engineer.

Jenny took over the responsibility for Valmet’s tissue making technology including tissue machine concepts, mill technology and process automation in 2018. The main task is to lead and coordinate the strategic work for technology development within the global organization to secure Valmet Best Available Technology. Since 2023, Jenny is the Vice President Tissue Mills Sales leading the global sales department. 

Danilo Marcos
Concept Manager Structured Tissue

Danilo Marcos started his career at Valmet tissue business in 2007 as project and product development engineer. Since 2016 he is located in Sweden, first as senior process engineer and from 2018 he joined R&D and the global Tissue Technology team as concept manager for structured tissue and Valmet Hybrid technologies. Danilo has a degree in mechanical engineering with a specialization in paper and celluloses technology.

Arvid Johansson
Director Tissue Mills Technology

Arvid Johansson started his career in Valmet 2008 and has held several different technical roles in Valmet. In 2010 he moved to China to work with Tissue engineering in Valmet´s Xián office. In 2012 Arvid joined the R&D department at Valmet and has been deeply involved in the development of the AdvantageTM NTT® concept, 2015 Arvid took on the role as Concept Manager for Dry Crepe Tissue technology. Arvid is currently Director Tissue Mills Technology at Valmet.   

Arvid holds a university degree in Mechanical engineering from Karlstad University. 

Alessandro Borelli
Director, Global Service for Tissue Converting

Alessandro brings more than 27 years of experience in the tissue converting industry. He has developed strong expertise in global service and lifecycle management, installed base value creation, and customer‑centric service models, with a particular focus on technology‑enabled solutions and data‑driven decision making. 

Alessandro has built a solid strategic mindset and a leadership approach centered on people's development, combining operational pragmatism with long‑term business vision. 

In his role, he defines and executes the service strategy in alignment with Valmet’s business objectives, supporting customers in improving performance, reliability, and operational efficiency across the installed base. 

Arnold Präsent
Global Business Development Data Management & Analytics manager, Automation

Arnold began his career in automation within the process industry, gaining hands-on experience in instrumentation, control systems, modeling, and advanced process control. During this time, he completed Master’s degrees in Automation Engineering and Industrial Management, combining strong technical expertise with a solid business perspective from an early stage. 

After more than a decade working in operations and engineering roles across different industries, he transitioned into the IT sector, where he led a Data, AI, and Analytics department for serveral years. His focus was on turning data into strategic value and scaling digital capabilities across organizations. 

Four years ago, he returned to automation in the pulp, paper, and tissue industry. Today, he brings together expertise from automation, IT, and production environments, combined with broad experience in digitalization and data-driven transformation.