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Strategy and Must-Wins

Valmet's strategy is to develope and supply competitive technology and services for the pulp, paper and energy industries.
We are committed to moving our customers’ performance forward. Our vision is to become the global champion in serving our customers, and our mission is to convert renewable resources into sustainable results.


Valmet implements its strategy with four Must-Wins, which are the following:

Customer excellence

Valmet has strong, capable and committed teams close to customers and advanced sales and service concepts to provide customers with the best possible business case

Leader in technology and innovation

Valmet provides advanced technology, cost competitive product and services offering, and innovative new solutions. Focus on developing and commercialization biotechnologies continues.

Excellence in processes

Valmet operates with efficient processes and increasingly light asset base providing cost competitiveness and flexibility. Quality and health and safety are improved.

Winning team Valmet has engaged and performance driven teams living Valmet's shared values. Competences are globally balanced and close to customers.


Valmet has defined Must-Win implementation objectives for 2016, which are the following:



Strategy guides Valmet’s way towards the vision to become the global champion in serving our customers.

Financial targets

Valmet's financial targets are related to net sales growth, profitability, return on capital employed and dividend.

Profitability improvement

More information how Valmet aims to improve its profitability by implementing key Must-Win objectives.